Senior Licensing Manager- Softlines C4687

A key licensing role within a leading entertainment company specialising in kid's TV.  

You will be responsible for ensuring the continued growth of the licensing programme within the UK.


Our client is an expanding entertainment company, which includes a family division specialised in kid's TV and digital content.


The Senior Licensing Manager will be responsible for driving new and existing licensed and retail sales.  You will be responsible for ensuring the continued growth and expansion of the UK licensing programme.

Key Responsibilities -  

  • Manage licensees including regular business reviews, forecasting, range planning and development
  • Ensure all Softlines deals (potential or renewal) are negotiated efficiently through to deal completion, liaising with the internal team and the licensees on drafting contracts and finalising terms
  • Present and implement sales, driving retail marketing initiatives for all key retailers
  • Create growth strategies for the Softlines categories by reviewing current licensees and exploring areas to be developed
  • Build solid relationships with category buyers and licensing teams, ensuring brands are sold in at all levels and retailers needs are met
  • Work with the product development team and licensees on product line plans ensuring ranges are continually reinvented and viable within the commercial environment.


With significant experience in the Consumer Products licensing business, you will have a deep understanding of the Softlines category, and have existing relationships with both licensees and retailers.

You have an in-depth knowledge of brand management and strategic planning with exceptional negotiation and sales skills.

Lastly, you are a strong communicator with the ability to lead and create strong relationships.


An attractive salary with a competitive bonus scheme is available to the successful candidate.

If your skills & experience fit the above requirements and you would like to take the next step, please apply online attaching your CV in WORD format.


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