Chiswick Park

permanent

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Analytics Manager, Digital Marketing
We are seeking a an Analytics Manager to provide analytics-based strategic insights and directions in the development of media & communications initiatives.
About the Role
The primary responsibility of the Analytics Manager is to provide analytics-based strategic insights and directions in the development of media & communications initiatives, and be a significant contributor of the team providing insights and recommendations. 

This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of online media. The candidate must have a proven track record in data-rich analyses, and be a team player.


Key Accountabilities:

  • Work closely with key leads across the organization to understand reporting needs, new product requirements and business opportunities
  • Providing analytic, integrated marketing solutions to improve client decision-making
  • Tracking marketplace, technology, and consumer demographic trends within and across multiple industries
  • Analyze Web site behavior using Web analytics tools to determine areas of site improvement
  • Designing and conducting analysis, interpreting results and synthesizing recommendations.
  • Uphold best standards practice in terms of data cleanliness, data management and tracking across websites including the new in-house web team developing the new website modular system which will be used by all event properties.
  • Create simple dashboards that visualize data and provide insights in a simple way to all levels of management.

Required Qualifications:

  • Bachelor’s Degree in statistics, mathematics, accounting, or related field
  • Working experience in the Business Intelligence and analytics landscape
  • Established Digital marketing, Online, Media or eCommerce experience
  • Must have experience with web analytics platforms / software packages. (Google Product Suite, Adobe Product Suite, etc.)
  • Some experience in analytics and reporting best practices (thorough understanding of standard analytics, report builder tools, and online analytics metric)
  • Knowledge of emerging trends and practices in customer intelligence and data warehouse fields
  • Willingness to delve into the details as well as manage and assist with projects/initiatives.
  • Understanding of statistics, customer profiling and segmentations
  • Strong working knowledge of Office, especially Excel
  • Proficiency in Tableau, Data Studio, PowerBI, and Datorama a plus
  • Understanding of online advertising planning, buying and performance metrics is a plus.

Working Conditions:

  • This is a permanent position based in Chiswick and Central London
  • Working hours are 9:00 – 17:00, Monday to Friday
  • Occasional travel/weekend work may be required.

Why IMG

We want you to have a career you're genuinely excited about - as well as opportunities to learn and challenge yourself or mentor others.


Next Step
To Apply:
Please CLICK HERE to see this role on our own careers site and apply.

IMG is committed to promoting equal opportunities in employment.  Job applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.