London - Central

permanent

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IP Marketing Manager – O4425

A great marketing role at a global experiential entertainment company, working with IP owners to develop and implement marketing strategies to promote both the experiential entertainment and the IP.

The COMPANY


Our client is a market-leading experiential entertainment company with sites all over the world. The company is looking to grow significantly in the UK over the next 12 months.


The ROLE


You will help identify and develop the company’s third party IP content strategy. Once identified, you will act as the lynchpin between the company and the IP owner to develop and agree marketing strategy and plans to promote this form of experiential entertainment, as well as merchandising.


Key Responsibilities -  


  • Support senior members of the team by identifying key trends and consumer insights to feed into the development of content strategy
  • Influence and manage stakeholders effectively to create and deliver n innovative, equally beneficial benefit plan
  • Liaise with partners throughout the process and ensure sign-off of all marketing plans and creative assets
  • Develop new pricing propositions & promotional mechanics as required to drive the performance of the experience  
  • Manage the marketing budget, tracking ROI and proactively make cases for increased investment

The CANDIDATE


With experience working with IP owners from an entertainment or leisure background, you will have an understanding of how to effectively use marketing to drive online sales and a proven history of implementing change.


You will have strong levels of creativity, with experience in in both online and offline channels, especially digital, social, PR and events.


Lastly, you will have a high attention to detail, with strong networking and influencing skills and the ability to plan and organise multiple projects.


The REWARDS


An attractive salary is available to the successful candidate.


If your skills & experience fit the above requirements and you would like to take the next step, please apply online attaching your CV in WORD format.

 

What to EXPECT 


  • Searchlight only advertises active roles.
  • Your details will be sent directly to the Consultant who is handling this role.
  • Our objective is to respond to all applications within 14 days unless otherwise stated.


For more information on how we process and use your data, please view our privacy notice here.


If this role isn’t quite right, but you would like us to have your CV on file, please click here


To learn more about Searchlight, see:  www.searchlight.com 


You can also check out our mobile app here!