London - Central

permanent

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Head of B2B Marketing – O4422

A senior marketing role at a global experiential entertainment company, driving qualified leads through B2B marketing.

The COMPANY


Our client is a market-leading experiential entertainment company with sites all over the world. The company is looking to grow significantly in the UK over the next 12 months.


The ROLE


You will introduce new experiential products to the corporate market  in order to build B2B revenues.


Key Responsibilities - 

 

  • Lead and develop B2B marketing goals, strategies and tactics that deliver against the business objectives for corporate sales
  • Devise lead generation and conversion sales tactics working closely with senior colleagues on effective implementation
  • Collaborate with the B2B marketing agency or design team to create supporting collateral & all communications materials
  • Develop new corporate product pipeline and follow them progression from concept through to completion
  • Manage B2B Marketing Budget and track ROI and make cases for increased investment

The CANDIDATE


With extensive B2B marketing experience for an entertainment/leisure brand, you will be a commercial, ROI conscious marketer with experience in both online and offline channels, with a track record of introducing positive change.


You will have strong networking and influencing skills with experience of marketing at global digital, social and PR events.


Lastly, you will be able to work autonomously and execute planned and organised work with a high attention to detail.


The REWARDS


An attractive salary is available to the successful candidate.


If your skills & experience fit the above requirements and you would like to take the next step, please apply online attaching your CV in WORD format.

 

What to EXPECT 


  • Searchlight only advertises active roles.
  • Your details will be sent directly to the Consultant who is handling this role.
  • Our objective is to respond to all applications within 14 days unless otherwise stated.


For more information on how we process and use your data, please view our privacy notice here.


If this role isn’t quite right, but you would like us to have your CV on file, please click here


To learn more about Searchlight, see:  www.searchlight.com 


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